Objectives

The course aims to equip students with entrepreneurship skills and motivate them to the need of technological innovation. In particular, participants are expected to be able to develop business ideas and opportunities and identify the technical and organizational aspects associated with them. They are also intended to be able to understand the challenges inherent in launching new projects.

Program

1. Introduction to Entrepreneurship
2. Generating business ideas
3. Elevator Pitch
4. Business plan
5. Intellectual property
6. Market Analysis & Strategy & Marketing
7. Team
8. Production
9. Milestones
10. Business model and financial quantification
11. Risk and options

Bibliography

• Sarkar, S., Empreendedorismo e Inovação, Escolar Editora, 2010.
• Shalman, W., Stevenson, H., Roberts, M. and Bhide, A., The Entrepreneurial Venture, Harvard  Business Review Press, 1999.
• Spinelli, S. and Adams, R., New Venture Creation: Entrepreneurship for the 21st Century, McGraw-Hill/Irwin, 2011.